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Understanding The Importance Of SEO
SEO is defined in the Macmillan Dictionary as ‘The process of editing the content of a website so that it has a higher search engine ranking and therefore attracts more visitors’. It encompasses a wide...
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The Significance Of The Long Tail
The majority of people that develop their own websites have a basic grasp of the importance of SEO. They may spend time designing easily navigable site interfaces and creating persuasive landing...
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How To Optimise Your Website Images
As an online marketeer you might well know that there are millions of images available for commercial use on websites such as Flickr and Shutterstock. You can find appealing pictures of everything,...
View ArticleOptimising For Bing & Yahoo
If you have a look at any of the websites addressing search engine news and updates then you’ll find that the focus is on Google. You’ll find stories about the key algorithm changes, plus analysis of...
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6 Of The Most Important Website Statistics
As a keen online marketeer you might well use success matrix tools such as Google Analytics and Clicky. However, you may also wonder which of the many statistics are most important with regards to...
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Why You Should Hire A SEO Company
You’ll probably be aware that there are a wide variety of websites offering tips on how best to optimise your website. They contain information on everything from the creation of meta tags to the best...
View ArticleWhat Are Bad Links?
It is well known that Google and the other major search engines take links into consideration when calculating the rankings of different websites. However, it is also important to note that links are...
View Article5 Ways Of Maximising Your Online Conversions
As a website owner you probably realise the importance of keeping a tabs on visitor numbers and social media engagement. However, it would be fair to say that the ultimate success of your website and...
View ArticleUsing Social Media To Boost Your Search Engine Rankings
It is widely known that Google and the other search engines take account of social media signals when ranking different websites. It’s for this reason that a large number of website owners have...
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Dispelling The Search Engine Myths
Those of you who have attempted to learn about SEO will know that there is an abundance of information online. Some of it has been provided by knowledgeable experts with a track record of online...
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